A nation brand is the total sum of all perceptions of a nation in the mind of international stakeholders which may contain some of the following elements: people, place, culture, language, history, food, fashion, famous faces (celebrities), global brands, etc. The way for a nation to gain a better reputation is to communicate to the international audience that how good you are, is called nation branding. Nation branding focuses on the nation as a whole – its people, culture, and heritage, investment and immigration, governance, exports, and tourism.
In the modern days, the world is constantly becoming a smaller place. For every country to grow and prosper to its full potential, it needs support and contribution from other countries around the globe.